The Photo Deluxe Reflex has a boxy shape, inspired by English SLR models such as the Thornton-Pickard Ruby Reflex or the Marion Soho Reflex. The front standard is mounted on a rack-and-pinion device, probably driven by a knob on the photographer's left; it allows vertical movements controlled by a lever actuated by the photographer's right hand. The lens is recessed inside the front standard and is protected by a flap hinged at the top. The bellows has double extension, allowing to take close-up pictures or to mount long focal lenses. The main body has a large viewing hood hinged at the front. There is a focal plane shutter on the rear, wound by a knob and controlled by a concentric disc. It seems that the model name PHOTO DELUXE and the format ¼ PLATE are inscribed below the winding knob, and other controls are visible on the same side, including a small T and I switch (for Time and Instant). The camera has a special mirror mechanism, supposed to minimize the vibrations. The back is revolving, allowing to take horizontal and vertical pictures, and takes double-sided plate holders.
| Advertisements in Asahi Camera July, August and September 1929.|
- Asahi Camera. Advertisements by Fuyōdō in July 1929 (p.A10), August 1929 (p.A24), September 1929 (p.A10).
The Photo Deluxe Reflex is not listed in Sugiyama.
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