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Photo Deluxe Reflex

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Japanese plate SLR cameras (edit)
atom (4.5×6cm) Simplex Reflex | Speed Reflex
meishi (5.5×8cm) Speed Reflex
daimeishi (6.5×9cm) Convex Reflex | Hogo Reflex | Idea Reflex (1932) | Neat Reflex | Simplex Reflex | Speed Reflex
tefuda (8×10.5cm) Idea Reflex (1910 and 1911) | Idea Reflex (1932) | Neat Reflex | Photo Deluxe Reflex | Speed Reflex
nimaigake (8×12cm) Idea Reflex (1910 and 1911) | Sakura Reflex Prano
kabine (12×16.5cm) Idea Reflex (1910 and 1911)
daikabine (13×18cm) Guaranteed Reflex
unknown Hardflex | Leinflex | Photoman Special Reflex
Japanese plate film: monocular, box, folding bed and strut-folding ->
3×4 and 4×4, 4×5 and 4×6.5, 4.5×6, 6×6 and 6×9 ->

The Photo Deluxe (ホトデルックス) or Photo Deluxe Reflex (ホトデルックスレフレックス)[1] is a Japanese SLR camera taking tefuda (8×10.5cm) plates, sold by Fuyōdō in 1929.

Description Edit

The Photo Deluxe Reflex has a boxy shape, inspired by English SLR models such as the Thornton-Pickard Ruby Reflex or the Marion Soho Reflex. The front standard is mounted on a rack-and-pinion device, probably driven by a knob on the photographer's left; it allows vertical movements controlled by a lever actuated by the photographer's right hand. The lens is recessed inside the front standard and is protected by a flap hinged at the top. The bellows has double extension, allowing to take close-up pictures or to mount long focal lenses.[2] The main body has a large viewing hood hinged at the front. There is a focal plane shutter on the rear, wound by a knob and controlled by a concentric disc. It seems that the model name PHOTO DELUXE and the format ¼ PLATE are inscribed below the winding knob, and other controls are visible on the same side, including a small T and I switch (for Time and Instant). The camera has a special mirror mechanism, supposed to minimize the vibrations.[3] The back is revolving, allowing to take horizontal and vertical pictures, and takes double-sided plate holders.[4]

Advertisements Edit

The Photo Deluxe Reflex was advertised in the July to September 1929 issues of Asahi Camera, together with the Rubies plate folder. No price was indicated.

Bibliography Edit

  • Asahi Camera. Advertisements by Fuyōdō in July 1929 (p.A10), August 1929 (p.A24), September 1929 (p.A10).

The Photo Deluxe Reflex is not listed in Sugiyama.


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