The Lure was a little plastic camera for 16mm film which weighed only 1.5 ounces. It contained a roll of unperforated Technicolor film for 12 13×17mm exposures. The whole camera had to be sent to the manufacturer Lure Camera Ltd. for film development, just like 85 years earlier the Kodak No. 1 had to be sent to Kodak. The developed film came back with 3.5×4.5" prints. The camera was also marketed as Blick, X2, and Love.